Defined new collection's vocabulary and tagline to reflect campaign theme while staying true to overall brand tone and voice. 

Defined overall brand voice and vocabulary for company's evergreen campaigns. The goal was to be confident and informative, yet playful and inviting. 

Oversaw editorial direction and top edited copy for elevator wraps at showroom building. 

Defined editorial direction and top edited copy for the company's performance rug guide, created specifically with designer clientele and sales team in mind.