Marketing | portfolio

Annie Selke

New Collection Digital Assets

Defined new collection's vocabulary and tagline to reflect campaign theme while staying true to overall brand tone and voice.

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Annie Selke

Web Content Slots

Defined overall brand voice and vocabulary for company's evergreen campaigns. The goal was to be confident and informative, yet playful and inviting.

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Annie Selke

Trade Showroom Signage

Oversaw editorial direction and top edited copy for elevator wraps at showroom building.

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Annie Selke

Rug Guide for Designers & Sales Team

Defined editorial direction and top edited copy for the company's performance rug guide, created specifically with designer clientele and sales team in mind.

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Annie Selke

New Collection Assets

Defined editorial direction and brand voice for new summer collection across web, email, paid social, and catalog.

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Annie Selke

Educational Webpages

Defined editorial direction and top edited copy for new guides educating customers on bedding categories and materials.

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Annie Selke

Brand Tagline

Tasked by the executive team, I developed a new brand tagline that captured the mission of the 30-year company: creating stylish, durable, heirloom-quality home products that inspire joy and are made to last a lifetime. The updated tagline was then featured across all print and digital touchpoints.